Board & Advisors

The Passion Foundation is comprised of Board that is excited and dedicated to the mission of our work. We are professionals that believe in the need to assist and provide young women with holistic resources to accomplish everything they want in life.


Loretta A. Cella (Founder. Executive Program Director)

Loretta has worked with youth and families in communities including Lower Mainland, Scarborough, ON, New Delhi and Bangalore, India, Nairobi, Kenya, and Gulu, Kampala and Ibanda, Uganda over the last 11 years. Her background in Child and Youth Care Counselling, facilitation,  ICF certified life enhancement coach training, and her Canadian Career Development Practioner Certification allows her the knowledge and experience to create the best possible programs for young women. Loretta has also initiated for-profit employment services including a corporate social responsibility program with an national business, is a two TEDx speaker and Masters Degree student at Royal Roads University in Victoria, BC.

Jonathon Cohen (Director)

Jonathon is a chartered accountant in public practice. Over his career he has been involved with several foundations and charities as a trusted advisor for a diverse portfolio of clients. Jonathon also has a Bachelor of Arts in Commerce from Ryerson University.


Tia Kelly (Director)

Tia is a professional coach withing with women and individuals in transition. She lives in San Diego, California and spends her free time outside with her husband and two dogs, as well as working with the Passion Foundation on the Global Sorority documentary projects. Her passion is to find solutions to gender issues through awareness and connection. She believes that, where it be with local or global community, sharing your deepest Passion can only lead to great things!



Margot White (Director)

Margot is an independent consultant and media trainer with over 25 years experience in business strategy and communications. She has run PR agencies, taught communications and worked in a lead capacity with public and private sector organizations in Canada and the US. Margot works primarily in health care and legal services with regulatory bodies, associations, and institutions. She is passionate about mentoring, building community, and giving back.


Amanda Burrows (Director)

Identifying herself as a Fundraiser first, Amanda has over six years in experience raising funds for organizations. Amanda is in her fourth season as the Development Manager for Annual Giving for Vancouver Opera and moved to Vancouver from Toronto where she worked in the Art Gallery of Ontario’s Development Department during the construction and opening of Frank Gehry’s re-imaging of the museum. Along with her career in the Arts, Amanda is passionate about volunteering for other local organizations that encourage using arts for community involvement, civic engagement, and social change. Amanda has her honours with distinction in Art History from the University of Victoria, her Masters in Museum Studies from the University of Toronto, and a graduate certificate in Fundraising Management from Ryerson.


Special thanks to our amazing present and past advisors

Madeleine Shaw and Suzanne Siemens, Lunapads
David Macdonald
Brita Cloghesy-Devereux
Joel Solomon
Scott Hawthorn
Lauri Thompson, Tapestry Philanthropy
Estella Lum
Cory LePage
Deb Twocock, Dress for Success Vancouver
Pam Chaloult
Jody Lane
Shirley Chan
Katie Jeanes
Janice Tomich
Gonzalo Naranjo
Cam Sylvester, Capilano University
Iha Farquhar
Kevina Power
Joanne Norris
Beverley Pomeroy

Passion Foundation’s team is growing and looking for individuals with backgrounds in technology design, education, and business development to join our advisor teams.

For more information please contact us

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather